One of Twitter’s objectives is to uplift its profit in order for them to sustain the pressure brought by their in lined industry which is social networking. It is obvious that Twitter has numbers of competitors targeting the status of being the most prominent social networking today. Twitter then planned to come up with commercial accounts for an additional charge. These accounts shall contain enlarged and innovated features. This plan was generated because Twitter group believes that it is a potential method of increasing their profits. It will also give them the best chance to compete with other existing sites delivering social networking. Early as March 26 last year, Twitter was said to planning for methods on how to enlarge its profit streams.
The news for commercial accounts did not include details about the price and other relative charges, if there is. Furthermore, even if it was said that these commercial accounts shall be introduced with positive twists, enhanced and innovated, no specific details were given yet. Thus, the enhancement remains a mystery to be found out.
A particular feature of Twitter which is dominantly used by its users is micro-blogging. Micro-blogging is represented with 140 characters as tweets posted on their respective pages. Even though it is known that Twitter is chiefly utilized as social tool, it is still seeking for a strong grip in the endeavor since a lot of businesses have already learned the strategies and methods on how to make use of the application of Twitter. Businesses utilized Twitter by promoting official contexts which are seen as the executives post interior messages. Gartner analyst named Jeffry Mann quoted, “Despite the fact that Twitter is primarily aimed at individual users in the consumer market, many of those individuals work for companies and ‘tweet’ about business issues, leading businesses to explore how they could best use it. If organizations have not defined a public Web participation policy, they should do so as quickly as possible.”
The intention of Twitter to broaden its governance for enterprise tasks is common for any sites of social networking. In fact, even Facebook had also engaged in enterprise tasks. Nevertheless, the reliability of these sites going to enterprise tasks had remained to be proven. It is an ongoing query of whether these sites are capable with this task. Perhaps, this is the bottle neck of the sites for social networking –- they’ll have a long way of proving their worth (if they can’t find the easiest way there). Sites for social networking, including Twitter, have been attempting to fathom methods on how to produce sufficient profits to sustain.
Recalling breaking news during the year of 2008, Facebook (another site for social networking) tried to buy the popular Twitter however the offer was turned down even if it reached to $500 million. Twitter continued to prove their worth and even went to other exploration which is the integration of search feature. In instance, you will perceive that this additional feature will somehow dare the capability of the giant Google.